Smith disclosed that the parties had been working on the partnership for years. Our fans from around the country, because we have casinos in 10 other states, come into Las Vegas just to see their team playing the Raiders,” the Boyd CEO revealed. “Having those 65,000-plus fans here every weekend for Raiders’ home games, it’s tremendous. He added that fan activations like Raiders events would be held at Boyd properties. Smith likewise said both brands would collaborate on regular customer promotions in addition to advertisements and communications. The organization further revealed that the Raider’s in-session show held each week would be “presented by Boyd.” The gaming company will also be a presenting partner in one of the NFL franchise’s yearly home games. “The Raiders have been equally committed to our community off the field, giving back generously to nonprofit organizations and charitable causes across the Las Vegas valley.” “Since arriving in Las Vegas, the Raiders have greatly enhances and strengthened our city’s reputation as the entertainment and sports capital of the world, giving fans across the country another reason to visit Southern Nevada,” Smith said. The operator’s president and CEO, Keith Smith, released a statement commending the Raiders for its positive impact on the city’s reputation since it arrived in Las Vegas. Boyd Gaming made the deal public during a Friday morning news conference held in The Orleans. The company will be allowed to apply both its brand and its Las Vegas-area casino brands to the stadium’s upper deck west side area.

This gives the casino operator “prominent signage” in addition to branding in the entire venue. The gaming company announced on Friday that the agreement would make it the “official and exclusive” local gaming partner of the NFL franchise as well as its home field.īoyd Gaming will also receive the status of the “founding partner” at the stadium.

Boyd Gaming just entered into an exclusive partnership with the Las Vegas Raiders and Allegiant Stadium.

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